Businesses across the seafood industry are invited to join online webinars, hosted by Seafish on 27 August 2020, to find out how they can get involved in its new consumer marketing initiative.
The public body that supports the UK seafood industry is preparing to launch a new consumer brand on 1 October, which will kick-start a 20-year drive to positively influence people’s attitudes towards seafood.
‘Love Seafood’ by Seafish will be introduced during the webinars, allowing businesses to hear from the Seafish marketing team on the initiative’s vision and strategy as well as the ways that businesses can get involved. Attendees will also get a first look at the brand’s visual identity.
The campaign aims to engage consumers across the UK to connect with seafood, by promoting the great taste, variety of choice and convenience – all essential to enjoy a better life.
Greg Smith, Head of Marketing at Seafish, said: “We’re incredibly excited for our new brand to have its debut to industry on our webinars, ahead of its consumer launch in early October. The webinars are open to all seafood businesses – from retailers to restaurants and fish and chip shops. We hope to get industry as excited about Love Seafood as we are.”
“As we move toward a ‘new normal’, Love Seafood is an opportunity for the industry to engage more effectively with the nation and inspire the country to eat and enjoy more seafood. Our webinars will provide information on the tools that will be available to help seafood businesses make the most of the new brand. There are many ways for seafood businesses to get involved, including the opportunity to become a ‘Seafood Champion’.”
Seafood businesses are encouraged to join a 45-minute webinar session on Thursday 27 August, either from 1200 to 1245 or 1530 to 1615. Registration is open now at https://www.eventbrite.co.uk/e/love-seafood-introduction-for-seafood-businesses-tickets-116709466155.