Seafood Cornwall’s #FishToYourDoor campaign introduces new initiative, #NHSFishFridays, securing big discounts for NHS staff and celebrating the best of Cornish fish.
Responding immediately to the impacts of COVID-19 on the seafood supply chain, county-wide promotional platform Seafood Cornwall launched the #FishToYourDoor campaign to connect Cornish households with fresh fish and keep fishermen going to sea.
With more than 40,000 customers reached within the first few days of the campaign in early March, #FishToYourDoor has gone from strength to strength, adding new merchants to a growing list of sellers with delivery capacity, and promoting fishers selling direct from their boats.
Since launching, #FishToYourDoor has brought over 3,500 new customers to affiliated merchants and received a stream of delighted feedback from people trying local Cornish fish, fresh from the merchant, for the first time.
Looking to support key workers on the front line of COVID-19 #FishToYourDoor is now introducing #NHSFishFridays as a thank you to Cornish NHS heroes.
The campaign has secured unparalleled discounts from six key merchants (South Coast Fisheries Ltd, Marisco Ltd, Celtic Fish and Game, W.Stevenson, The Real Cornish Crab Company, and Fresh Cornish Fish) – offering a wide range of the 40+ seasonal fish and shellfish species available around the Cornish coast.
Discounts range from 25% to a huge 50% and affiliated merchants are kindly offering free delivery.
Louis Smart, from South Coast Fisheries, one of the merchants involved in the scheme, said: “Our NHS workers have been working day and night to care for everyone’s loved ones. We wanted to do our bit to show our appreciation so we’re saying thank you in the best way we know how, through the delivery of fresh Cornish fish!”
Securing an #NHSFishFridays delivery is simple – the only requirement is that orders are made using an NHS email address, and that NHS customers live and work in Cornwall. The scheme will run every Friday from 15th May (when it launches) until 29th May 2020. Take a look at the Seafood Cornwall website to see what businesses are involved and how you can set up your Fish Friday order.
Have YOU had a #FishToYourDoor delivery and cooked up a storm with Cornish fish? Seafood Cornwall would love to see the results! Send your cookery pictures, recipe tips and #NHSFishFridays fish box selfies to:
Image Credit: Nina Constable